Episode 72 - Doing It Right, Doing It Wrong

Tonight, we announce ourselves a new member: Yvette Johnson! (@jetsetyvette on twitter) She’s going
to bring a softer side to the podcast. So of course, we picked us two stories on opposite ends of
the spectrum to get her started.

First, we had us a story of folks doing it right: Liquidmatrix. Read this entire article.
Seriously. Now do it again. A fantastic article, we had nothing but good things to say about it.

http://www.liquidmatrix.org/blog/2012/02/21/we-are-losing/

On the very opposite end of the spectrum, an article from Forbes. A textbook example of FUD
marketing. (For prior reading, check out this article for a little background:
http://www.loglogic.com/blog/what-does-s-stand )

http://www.forbes.com/sites/petercohan/2012/02/17/loglogic-helps-ceos-sleep-at-night/

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